Apple's tablet market falls to 50.4%

The old Silicon Valley joke, which claimed that “there is no tablet market, only an iPad market,” is obviously no longer true. 

Apple‘s tablet market share has dropped to 50.4% in Q3 2012, down from 59.7% in the same period last year, IDC’s latest report reveals.

Samsung, on the other hand, has experienced huge growth, jumping from 6.5% to 18.4% in that same period. Amazon holds the third place with 9%, followed by Asus with 8.6% and Lenovo with 1.4%.

According to IDC’s numbers, Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115% from 2Q12 and 325% from 3Q11.

Amazon is in good position because rapidly expanding Kindle Fire lineup has helped it double its market share quarter-over-quarter.