Apple clarified a lot of rumors about the new iPad at its event, except what to call it. When CEO Tim Cook finally left the stage, having unveiled an iPad with a high-resolution“retina” display, an improved processor and options for LTE connectivity, he simply said it was “the new iPad.”
Wait, what? Putting aside the near-infinite rumors that circulated ahead of the event that said it would be called either the iPad 3 or iPad HD, that name’s just plain confusing. “New iPad” is a ridiculous product name because when next March, next January or even October this year roll around, it won’t be new anymore.
Apple announced a new 4G LTE iPad featuring a 9.7-inch retina display Wednesday, following months of speculation about the company’s next big launch.
Its name? The new iPad.
The company made the reveal on stage at San Francisco’s Yerba Buena Center for the Arts, home to Apple’s previous two iPad launches.The new iPad — which starts at $499 — has retina display, a 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording.
“It has text sharper than a newspaper. Photos will look incredible. Fonts look amazing,” said Phil Schiller, Apple’s SVP of worldwide marketing, during the event. “It has the best mobile display that has ever shipped.”
The new iPad will hit stores Friday, March 16, in the U.S., as well as in Japan, the UK, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Australia. It will be available in both black and white.Weighing in at 1.4 lbs and 9.4mm thick, the LTE device will work with AT&T and Verizon in the U.S., and Bell, Telus and Rogers in Canada. It will have 10 hours of battery life and 9 hours on 4G.
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