Tuesday, October 16, 2012

XBOX Music is now official

Microsoft's new music initiative begins in earnest starting Tuesday, October 16th alongside the new Xbox 360 Dashboard update. The Xbox Music service — named as such to emphasize the Xbox's branding as an entertainment brand that goes beyond just gaming is launched today with Xbox 360 and come pre-installed on all Windows 8 (starting October 26th) and Windows Phone 8 devices.

Xbox Music was first announced at an event in June of this year. The service will let users stream more than 30 million tracks worldwide across Microsoft’s ecosystem of Windows 8 mobile devices and PCs, as well as the Xbox. Think of it as Microsoft’s in-house version of Spotify.

The Xbox Music Pass grants Xbox 360 users access to almost 70,000 music videos, more than Vevo, according to Xbox Music General Manager Jerry Johnson.

For Microsoft, Xbox Music represents a kind of do-over in the music market. The service will replace the Zune Marketplace, Microsoft’s online store for music and other entertainment offerings.

Courtesy: Mashable, The Verge

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